MKT 300 Midterm: MKT 300- Formula Sheet

• School: Ryerson University
• Department: Marketing
• Course: MKT 300
• Professor: Armand Gervais

Document Summary

Total margin ($)= total revenue - total variable cost (cost of goods sold) Net profit = total margin ($) - fixed costs. Net income = total revenue - total expense. Percentage (%) change = (cid:894)ne(cid:449) value - old value(cid:895) Contribution margin per unit ($) = price per unit - variable cost per unit. (cid:1005)(cid:1004)(cid:1004) or (cid:1867)(cid:1866)(cid:1872)(cid:1854)(cid:1873)(cid:1872)(cid:1867)(cid:1866) (cid:1868) (cid:1866)(cid:1872) (cid:4666) (cid:1866) (cid:1855) (cid:1868) (cid:1866)(cid:1872) (cid:4666) Selling price = cost + contribution margin ($) Supplier selling price = customer"s selling price ($) - customer"s margin ($) Or = customer"s selling price ($) - [ 1- customer margin (%)] Break-even revenue ($) = break-even volume (#) x price per unit ($) Break-even volume (#)= fixed cost ($)/ contribution per unit ($) Target revenue ($)= (fixed costs ($)+target profits ($)) / contribution margin % Target volume (#) = (fixed costs ($)+target profits ($)) / contribution margin per unit ($) Gross profit = total revenue cost of goods sold (variable costs)