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Study Guides for MKT 300 at Ryerson University

Marketing Metrics and Analysis

MKT 300 Study Guide - Final Guide: Customer Retention, Monopolistic Competition, Relationship Marketing
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MKT 300: EXAM REVIEW (SECOND HALF) Advanced Pricing: What does Price communicate? The value of a product. The amount demanded for a good or service. Price as a marketing tool Use rounding up as a way to grab a custom...

Marketing
MKT 300
Armand Gervais
MKT 300 Study Guide - Final Guide: Air Miles, Variable Pricing, Loyalty Program

MKT 300 Final Exam Theory (POST-MIDTERM) Relationship Marketing Relationship Marketing (RM): refers to all marketing activities directed toward establishing, developing, and maintaining successful relation e...

Marketing
MKT 300
Hamed Mehrabi
MKT 300 Study Guide - Midterm Guide: Iphone 7, Psychographic, Iphone 6

MKT 300 Final Exam Theory (PRE-MIDTERM) SWOT Analysis 1. Strengths a. Positive, Internal b. Strong branding, extensive marketing research, etc. 2. Weaknesses a. Negative, Interna...

Marketing
MKT 300
Hamed Mehrabi
MKT 300- Final Exam Guide - Comprehensive Notes for the exam ( 33 pages long!)
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[MKT 300] Comprehensive guide including any lecture notes, textbook notes and exam guides.find more resources at oneclass.com ...

Marketing
MKT 300
Hamed Mehrabi
MKT 300- Final Exam Guide - Comprehensive Notes for the exam ( 50 pages long!)
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[MKT 300] Comprehensive fall guide including any lecture notes, textbook notes and exam guides.find more resources at oneclass.com September-7-17 Chapter 1 – Intro, Strategy and Porter Humza Javed...

Marketing
MKT 300
Martin Pyle
MKT 300- Midterm Exam Guide - Comprehensive Notes for the exam ( 16 pages long!)

[MKT 300] Comprehensive winter guide including any lecture notes, textbook notes and exam guides.find more resources at oneclass.com MKT 300 – Week 1 Strategic Marketing Analysis, External Environment, Porter’s 5 Forc...

Marketing
MKT 300
Andrew Mc Williams
MKT 300 Study Guide - Midterm Guide: Client Confidentiality, Monopolistic Competition, Blue Ocean Strategy

Why products fail? -Sales below expectation: no differentiation advertisement, poor market definition, and lack of channel support -Profit below expectation: production costs underestimated, low sales volume, selling co...

Marketing
MKT 300
Armand Gervais
MKT 300 Study Guide - Final Guide: Monopolistic Competition, Oligopoly, Swot Analysis

𝑁𝑒𝑡 𝑂𝑝𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝑃𝑟𝑜𝑓𝑖𝑡𝑠 𝐴𝑓𝑡𝑒𝑟 𝑇𝑎𝑥𝑒𝑠 𝑷𝒆𝒏𝒆𝒕𝒓𝒂𝒕𝒊𝒐𝒏 𝑺𝒉𝒂𝒓𝒆 (%) 𝑹𝑶𝑰𝑪 = 𝑇𝑜𝑡𝑎𝑙 𝐼𝑛𝑣𝑒𝑠𝑡𝑒𝑑 𝐶𝑎𝑝𝑖𝑡𝑎𝑙 ...

Marketing
MKT 300
Armand Gervais
MKT 300 Study Guide - Midterm Guide: Client Confidentiality, Oligopoly, Monopolistic Competition

Why products fail? -Sales below expectation: no differentiation advertisement, poor market definition, and lack of channel support -Profit below expectation: production costs underestimated, low sales volume, selling co...

Marketing
MKT 300
Armand Gervais
MKT 300 Midterm: MKT300 Midterm Cheat Sheet

𝑁𝑒𝑡 𝑂𝑝𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝑃𝑟𝑜𝑓𝑖𝑡𝑠 𝐴𝑓𝑡𝑒𝑟 𝑇𝑎𝑥𝑒𝑠 𝑹𝑶𝑰𝑪 = 𝑇𝑜𝑡𝑎𝑙 𝐼𝑛𝑣𝑒𝑠𝑡𝑒𝑑 𝐶𝑎𝑝𝑖𝑡𝑎𝑙 𝐼𝑛𝑐𝑟𝑒𝑚𝑒𝑛𝑡𝑎𝑙 𝑅𝑒𝑣𝑒𝑛𝑢𝑒 × 𝐶𝑜𝑛𝑡𝑟𝑖𝑏𝑢𝑡𝑖𝑜𝑛 𝑀𝑎𝑟𝑔𝑖𝑛 % − 𝐼𝑛𝑣𝑒𝑠𝑡𝑚𝑒𝑛𝑡 𝑹𝑶𝑴𝑰% = 𝐼𝑛𝑣𝑒𝑠𝑡𝑚𝑒𝑛𝑡 ...

Marketing
MKT 300
Armand Gervais
[MKT 300] - Final Exam Guide - Comprehensive Notes fot the exam (32 pages long!)
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[MKT 300] Comprehensive Final Exam guide including any lecture notes, textbook notes and exam guides.find more resources at oneclass.com MKT300 – Lecture 1 What is strategic analysis?  Tactic vs. Strategy o Strat...

Marketing
MKT 300
Martin Pyle
[MKT 300] - Final Exam Guide - Ultimate 50 pages long Study Guide!
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[MKT 300] Comprehensive Final Exam guide including any lecture notes, textbook notes and exam guides.find more resources at oneclass.com Module #2: Strategic Marketing Fundamentals: Review of qualitative concepts and ...

Marketing
MKT 300
Armand Gervais
MKT 300 Study Guide - Midterm Guide: Conjoint Analysis, Igor Ansoff, Brand Licensing
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find more resources at oneclass.com MKT300 Midterm Week1  Many products and services fail due to some of many key reasons: 1. They were too late to the market (Blackberry...

Marketing
MKT 300
Armand Gervais
[MKT 300] - Midterm Exam Guide - Comprehensive Notes for the exam (32 pages long!)
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[MKT 300] Comprehensive Midterm Exam guide including any lecture notes, textbook notes and exam guides.find more resources at oneclass.com MKT300 – Lecture 1 What is strategic analysis?  Tactic vs. Strategy o Str...

Marketing
MKT 300
Martin Pyle

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