MARK301 Study Guide - Final Guide: Vertical Integration, Marketing Mix, Disintermediation
16 Sep 2016
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Chapter 11: marketing channels & the supply chain management. The supply chain: the businesses and services that supply a company with the raw materials it needs to manufacture and move a product into a customer"s hands. Distributional channel: a set of independent organizations involved in making a product or service available for use/consumption by the user or business user. Intermediaries add value = greater efficiency in making products available to target markets. Intermediaries offer the firm more than it can achieve on its own: contacts, experience, specialization, scale of operation, info, promotion, matching, negotiation, physical distribution, financing, risk taking. Channels reduce the number of transactions required = more efficient. Integrated-distribution services provider in asia providing marketing & logistics services in hong. Focuses on serving brand owner of consumer and healthcare products who wish to penetrate the. Help companies produce goods, and move the products efficiently from the factory floor to the hands of consumers.
