MARK301 Lecture Notes - Lecture 11: Exclusive Dealing, Apple Store, Apple Inc.
17 Apr 2015
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Document Summary
Topics: functions performed by channels of distribution, major channel alternatives, classifying retailers/ retailing formats, distribution coverage strategies. Greater efficiency in making products available to target markets: offers the firm more than it can achieve on its own through the intermediaries: Ids is a leading integrated-distribution services provider in asia providing marketing and logistics services headquartered in hong kong: focuses on serving brand owners of consumer and healthcare products who wish to penetrate the. Asian market: help companies produce goods, and move the products efficiently from the factory floor to the hands of the consumer. Ids manages and coordinates the movement of goods, providing warehousing, transportation, and other value-added solutions: ids manages 42 distribution centers. Lots of power over its 21,000 suppliers: the rule: on basic products that don"t change, the price wal-mart will pay, and charge shoppers, must drop year after year.
