CMN 1160 Study Guide - Midterm Guide: Scientific Method

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Kyle Conway

Document Summary

It looks like tv (shot composition, videography, etc. ) It"s not distributed through cable, broadcast, or satellite. It"s playback quality is poor (or perhaps not) We watched it in a fake pp slide. History in a north american context (1820"s journalism) Use scientific method (stimulus/response --> watching tv makes you do something) Produce quantitative results (things you can count and measure) Draw on empiricist epistemology (epistemology - how we know, what we know) Use historical or textual analysis (to explain how we got, where we are) Draw on materialist epistemology (material conditions that shape how we live) *distinguish between media as technology (physical apparatus) and media as cultural form (uses to which that apparatus is put) Producers make shows, sell advertising, and inform the public. Viewers watch tv for entertainment, information, and to belong to a community. Producers know what viewers are doing (and vice versa) *change one element of this, and the entire system changes*