CMN 2101 Study Guide - Final Guide: Citizen Journalism, E-Democracy, Stratified Sampling

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: Mark Lowes

Document Summary

Theoretical: empirical seeing to measure a phenomenon/issue. Evidence based research: theoretical abstract and speculative research. Qualitative research observational, measuring quality, not quantity. Quantitative research research using statistics and numbers. 3 types of interviews: structured, focused, and open-ended. Theories have 2 functions in research methods: explain, predict. Concepts must be operationalized in order to make them measurable. Concepts are: non-absolute, labels given to phenomena, in need of being defined (so we know how to measure it, not existing in-and-of itself. Knowledge, much like concepts, is a social construct: must be tested, critiqued, and challenged (the goal of the research process, not existing in-and-of itself. The research process: problem -> theory -> method. Epistemology branch of philosophy concerned with knowledge. Parasocial relationship feeling a personal relationship with a figure who is not part of your lived experience (e. g. reality tv personalities) Message valence a person"s emotional response to a message (+ or -) Audience commodity: treats audience as literal commodity: ex.