MGTA35H3 Final: exam notes.docx
Document Summary
Memo format (block format, no salutation, close, or signature) Deemphasize or omit negative words and information; create goodwill. People respond more favourably to positive than to negative language; more likely to act on a positively worded request. Paiboc purpose, audience, information, benefits, objections, context. Xxxxxxxxx indenting is optional in modified block. Dos: sans serif fonts, big font size, simplicity, clear illustrations, use image, limit the amount of test, use handouts. Don"ts: font too small, slide too busy, diagrams too small, cartoons that can"t be read, jargon and technical terms, too much text, blurry images, focus on slides and not audience. Success model: simple, unusual, concrete, credible, emotional, stories. Consistency people align with their clear commitments. Social validation people follow the lead of similar others. Scarcity people want more of what they have less of. Liking people like those who like them.
