GGR271H1 Study Guide - Final Guide: Discourse Analysis, Content Analysis, Research
Document Summary
Once formulated, the rules can be applied without bias seeking to uncover deeper meanings in the materials. What things are to be counted: words. Counting the frequency of certain words uncover the characteristics deemed desirable in a date. Examination of the pairing of keywords: subjects and themes. Code text in terms of subjects and themes. Not just obvious / manifest content but also underlying / latent content: value positions. Demonstrate a certain value position taken in the texts. A form onto which the data are entered. One row for each media item: creating a coding manual. A set of instructions to coders that includes all possible categories for each dimension being coded. Provides: a list of all the dimensions; the different categories subsumed under each dimension; the number that correspond to each category; guidance to coders on what should be taken into account in coding a particular dimension. Inter-coder, intra-coder reliability: potential pitfall in devising coding schemes.
