Management and Organizational Studies 3321F/G Study Guide - Midterm Guide: Psychologies, Zeitgeist, Gender Role
15 Apr 2013
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Document Summary
Week 1 - the story of stuff and mad men"s plantation capitalism. We have moved away from making things personally to purchasing personally. Consumerism stems from the fear of society. Industrial revolution = ford s assembly line, department stores are modeled off faith of consumerism. We are trained to desire, it is our duty to buy. Raymond and fatcher say that greed is good (for capitalism) success is measured by material. Annie leonard - the story of stuff. Planned obsolescence - coffee cups etc, we will throw it out and buy another one. Designed to make stuff break, but consumer has enough faith to buy again. Things are made so that they will eventually be thrown out. Perceived obsolescence - change the design so people know its not new, for example an iphone or fashion in general. Convinces us to throw away stuff that is still perfectly useful just so we can have the next best thing.
