Management and Organizational Studies 1021A/B Study Guide - Midterm Guide: Debit Card, Swot Analysis, Overchoice

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Michael Aloisio

Document Summary

Training: needs assessment, organizational analysis, person analysis, task analysis, readiness for training, cognitive ability, motivation, situational constraints, social support, self-efficacy, planning and designing a training program, training objectives, fidelity. 3 purposes of performance management: strategic, administrative, developmental. Organizational behaviour modification (obm: measuring results. Sources of performance information: managers, peers, direct reports, self. Errors in performance measurement: similar-to-me, contrast, leniency, strictness, central tendency, recency, focus on activities, halo, horns. Definitions: marketing, consumer behaviour, customer needs, customer value, target market, marketing mix (product, price, place, promotion, product (good, service, idea, market. Business philosophies: production orientation, sales orientation, marketing orientation, relationship marketing orientation. Societal marketing concept: new and evolving practices content marketing, partnership marketing, metrics, etc. Swot analysis (strengths, weaknesses, opportunities, and threats) Do not go through all 5 stages for every purchase depends on involvement. We tend to have enormous choice (e. g. , # of options for cereal) in our environment. But, choice overload hypothesis suggests that extensive choice is not good.