Management and Organizational Studies 2320A/B Study Guide - Final Guide: Logistics, Royal Canadian Mint, Shoppers Drug Mart

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

Good distribution is critical to marketing success reach and speed to distribute coins) -coin to raise breast cancer awareness followed via shoppers drug mart stores. Distribution is expensive and involves paying listing fees to get shelf space. Royal canadian mint released world"s first coloured circulation coin through tim hortons (due to huge. Well thought out distribution strategy that is well integrated with other elements of marketing mix result in. Distribution channels, supply chains, & logistics are related increased revenues distribution channels, supply chain, and logistics are related. Distribution channel: institutions that transfer ownership of and move goods from point of production to point of consumption. Distribution channel and supply chain are used interchangeably. Companies use direct market channels to deliver their goods to consumers or indirectly through use of intermediaries. Distribution channel management traditionally has been responsibility of marketing departments, under direction of a marketing vice-president. Logistics was traditionally responsibility of operations, under a vice- president of operations.