Management and Organizational Studies 2320A/B Study Guide - Quiz Guide: Investor Relations, Canadian Business, Target Market

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Angela White

Document Summary

Advertising: any paid form of nonpersonal presentation and promotion of ideas, goods or services by an identified sponsor. New products need large advertising budgets to build awareness. Mature brands usually require lower budgets: market share. Identify consumer benefits: usp unique selling proposition, message execution: the approach, style, tone, words, and format used for executing and advertising message. Slice of life: people using the product in a normal setting. Lifestyle: how the product fits into a normal lifestyle. Fantasy: fantasy around the product or its use. Mood or image: builds a mood or image around the product, such as beauty, love, or serenity. Personality symbol: creates a character that represents the product. Technical expertise: shows the company"s expertise in making the product. Scientific evidence: provides evidence that their product is better or liked better. Testimonial evidence or endorsement: highly believable or likable source endorsing the product. Economist: vehicles editorial quality: mcleans and canadian.