BU121 Study Guide - Midterm Guide: Jerry Maguire, Relationship Marketing, Customer Relationship Management
Document Summary
Midterm 1, 2014 review package by ian ko (textbook + lecture notes) good luck! www. linkedin. com/in/koian. Midterm time range: 1:30 pm 4:00 pm. Total marks: 80 marks = 25 for multiple choice + 40 for short answer + 15 for problems. General overview (from bu121 website guide - shortened) Business planning (chapter 2: writing an effective business plan) = approx. The benefits of writing a business plan + the model of business planning. Components of a business plan = key questions, best practices, critical risks, milestones, and the 7 sins. D. i. s. c + eqi emotional intelligence (lab manual readings pages 126 147) = approx. Historical development of the theory + differences / similarities between eq, iq, and personality. Applications of emotional intelligence in business and leadership + disc profiles (fear, response, communication). Business communication (chapter 3: business writing) = approx. + the curse of knowledge + the 6 principles of stickiness. Critical thinking (lab manual readings + exercises) = approx.
