Study note sy280 midterm #2
Chapter 4
• Structured interview
o Standardized
o Interview schedule of questions
o Read out questions exactly as they are stated and in the same order with
every person
o Goal is to have replies aggregated
o Questions are specific, give fixed range of answers to choose from
o Promotes standardization of both the asking of questions and the recording
of answers
Reduces error due to variation in the asking of questions
Greater accuracy and ease in processing respondents answers
• Prominent Sources of Errors
o Poorly worded questions
o Interviewer error in asking questions
o Misunderstanding on the part of the interviewee
o Interviewee lapses in memory
o Interviewer error in recording information
o Mistakes in entering the data into a computer file
o Biases caused by the innate characteristics of the interviewers and the
interviewee
• Intra- interviewer variability
o An interviewer is not consistent in asking questions or recording answers,
either with different respondents or the same
• Inter-interviewer variability
o More than one interviewer not consistent with one another
• Question Types
o Closed
Limited choice of answers to choose
Potential for interviewer variability is reduced
Facilitate the processing of data
o Closed-ended
Respondents allocate themselves to categories
Avoids intra and inter variability
Attach a different number to each category of answer
o Pre-coded
o Fixed choice
• Coding Frame
o Rules for assigning answers to categories
• Intra-coder variability
o Coder varies over time in applying the rule
• Inter-coder variability o Coders differ in how to categorize the same answer
• Interview contexts
o Traditional
Interviewer asks series of questions and writes down answers
o More than one interviewer or interviewee
Unusual because of the considerable cost involved in dispatching 2
or more people to interview someone
Focus groups
Discouraged
Qualitative research generally
• Telephone Interview
o Advantages
Cheap and quick
Easier to supervise
Reduce bias
• Remoteness of the interviewer
o Disadvantages
Some people don’t have phones , have numbers blocked etc
Those with hearing impairments will find more difficult
Not sustainable beyond 20-25 minutes
Not very good for asking about sensitive issues
Unable to see respondents reactions
Hard to tell if the right person is responding within the household
No visual aids can be used
• Computer- assisted interviewing
o CAPI
o CATI
• Online interviews
o Higher risk of respondent dropout
o Usually takes longer
o Easier to go back to respondents
• Conducting Interviews
o Know the interview schedule
Reduce interviewer variability
o Introducing the research
Credible rationale for participating must be given to respondents
o Rapport
The relationship must be forged fairly quickly to encourage
respondents to participate in and persist with the interview
o Topics and issues to include in intro statements
Identify self
Identify the auspices under which the research is being conducted
Mention where funding is from Indentify student or not
Give some indication of the info being collected
Reassure confidentiality
Give the opportunity for questions to be asked
o Asking questions
Reduce variability
o Recording answers
Exact as possible
o Question order
Must stay constant
o Probing
Need help with answers
Elaboration
o Prompting
Suggests a specific answer
Last resort
o Leaving the interview
Thank them for their time
o Training and supervision
Checking response rates
Record some interviews
Call backs
• Question
• naires
o Interview without the interviewer
o Fewer open ended questions
o Easy to follow design
o Shorter to reduce fatigue
o Advantages
Cheaper, quicker and more convenient
Absence of interviewer effects
o Disadvantages
Cannot explain questions
Greater risk of missing data
Cannot probe
Difficult to ask a lot of questions
Difficult to ask other kinds of questions
Questionnaire can be read as a whole
Not appropriate for some kinds of respondents
Who filled out the questionnaire?
o Online social surveys
Mix of SI and questionnaire
Email and web • Research –driven diaries as a form of questionnaire
o Precise estimates of behaviour
o Researcher asks to record perceptions, feelings or actions with regard to
certain matters, shortly after the experience
o Structured diaries
General appearance of a questionnaire with largely closed
questions
o Free text
o Advantages
Possible more valid and reliable data
Likely to perform better than questionnaire
Produce data on behaviour that is personally sensitive
o Disadvantages
More expensive
Process of attrition
• People get bored
Failure to record sufficiently
• Respondent Problems
o Response set
When people respond to a series of items not according to how
they feel but out of some other motive
Social desirability
• Some respondents may give answers that are not sincere,
but make them look good
Acquiescence
• Tendency to either agree or disagree with a set of q’s
regardless of content just to be cooperative or to please
Laziness or boredom
• Provide a series of answers to get rid of interviewer, end
interview
o Issue of meaning
When people communicate they not only draw on commonly held
meanings but also create new ones
• Feminist Critique
o Researchers extracts info from the subject and give nothing in return
o
Babbie Chapter 4
• Idiographic approach
o Used in daily life
o qualitative o Enumerating all the consideration that result in a particular action or event
o Main criteria for judging validity
Credibility/ believability
Rival hypotheses believability
• Nomothetic approach
o Does not enumerate…
o Discover considerations that are most important
o Isolation of the few consideration that will provide a partial explanation
o Probabilistic
o Quantitative
o Criteria for casual relation
Does the cause proceed the effect
Two variables be empirically correlated
• One changes so does the other
The observed correlation cannot be explained in terms of some
third variable
o Seldom provides a complete explanation for complex behaviour
o Indicates a very high or low probability that a given action will occur
whenever a limited number of specified considerations are present
• Two variables are considered to be casually related if
o The cause precedes the effect in time
o There is an empirical correlation between them
o The relationship is not found to be the result of some third variable
• Necessary cause
o A condition must be present for the effect to follow
• Sufficient cause
o A condition, if present, guarantees the effect in question
o Not the only possible cause
Babbie Chapter 5
• Measurement
o Careful, deliberate observations of the real world for the purpose of
describing objects and events in terms of attributes composing a variable
• Direct observables
o Things we can observe rather simply and directly
• Indirect observables
o More subtle, complex, or indirect observations
• Constructs
o Theoretical creations that are based on observation but that cannot be
observed directly or indirectly
• Concept
o Something we create
• Reification
o Regarding concepts as real • Conceptualization
o The process through which we specify what we will mean when we use
particular terms in research
o Specific agreed upon meaning
• Indicator
o Sign of the presence or absence of the concept were studying
• Dimension
o Specifiable aspect of a concept
• Interchangability of indicators
o If several distinct indicators all represent to some degree the same concept,
then all of them will behave the same way that the concept would behave
if it were real and could be observed
• Real definition
o Not a stipulation determining the meaning of some expression but a
statement of the essential nature or the essential attributes of some entity
• Conceptualization
o Refinement and specification of abstract concepts
• Nominal definition
o Simply assigned to a term without any claim that the definition represents
a real entity
o Arbitrary
• Operational definition
o Specifies precisely how a concept will be measured—that is, the
operations we will perform
o Achieve maximum clarity
o Development of specific research procedures that will result in empirical
observations representing those concepts in the real world
• Variation between extremes
o How fine you will make distinction among the various possible attributes
composing a given variable
• Important qualities for variables
o Attributes composing should be exhaustive
o Must be mutually exclusive
Every observation must be able to be classified in terms of one and
only one attribute
• Levels of measurement
o Nominal
Variables whose attributes have only the characteristics do
exhaustiveness and mutual exclusiveness
Gender, religious affiliation, birthplace, hair colour
o Ordinal
Logically rank in order
Different attributes represent relatively more or less of the variable
Social class, conservatism Alienation, prejudice
o Interval
Attributes composing some variables, the actual distance
separating those attributes does have meaning
Logical distance can be expressed in meaningful standard intervals
IQ tests
o Ratio
Attributes composing variable, besides having all the structural
characteristics mentioned previously, are based on a true zero point
Age, income, number of times married
• Conceptualization and Operationalization
o Conceptualization
Refinement and specification of abstract concepts
Take something big make it smaller, concrete, specific
Process of coming to an agreement about what terms mean
Specifying what we mean when using terms in research
Ex. Recipe
Specific agreed upon meaning of a concept to be used in research
Concepts
• Ex Homophobia, compassion
• What we produce through conceptualization
• Something we create
• Can be a construct
What social scientists measure
• Direct observables
o Things you see when you look at someone
o Hair colour, gender
• Indirect observable
o Survey, questionnaire, interview
o Account given through a different tool
• Constructs
o Artificial measure of intelligence (IQ)
o cant observe directly, or indirectly
o theoretical creation based on observations,
o ex IQ test
o IQ created or constructed measure of intelligence
Indicator
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