ADMS 2200 Study Guide - Quiz Guide: Geodemography, Plastic Surgery, Psychographic

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Richard Patterson

Document Summary

Perception is a three-stage process that translates raw stimuli into meaning. Perception is the process by which physical sensations, such as sights, sounds, and smells, are selected, organized and interpreted. The eventual interpretation of a stimulus allows it to be assigned meaning. A perceptual map is a widely used marketing tool that evaluates the relative standing of competing brands along relevant dimensions. The design of a product today is a key driver of its success or failure. In recent years the sensory experiences we receive from products and services have become a high priority when we choose among competing options. Consumers increasingly want to buy things that will give them hedonic value in addition to functional value. They often believe that most brands perform similarly, so they weigh a product(cid:495)s aesthetic qualities heavily when they select a brand. Products and commercial messages often appeal to our senses, but we won"t be influenced by most of them.