ADMS 2200 Study Guide - Midterm Guide: Competitive Advantage, Cost Leadership, Boston Consulting Group

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: N A

Document Summary

Competitive advantage: a business concept describing attributes that allow an organization to outperform its competitor. Positional advantages: cost advantage & differentiation advantage. Cost advantage: exists when the firm is able to deliver the same benefits as competitors but at a lower cost. Differentiation advantage: deliver benefits that exceed those of competing products. Resource-based view: emphasizes that a firm utilizes its resources and capabilities to create a competitive advantage that ultimately results in superior value creation. Generic strategies by michael porter: cost leadership, differentiation, focus (how broad or narrow a market segment to target) Market share and market growth matrix places sbus in a 4-quadrant chart: stars. High in relative market shares, high in industry growth rate. But still needs inflows of cash to finance future growth: cash cows. High in relative market share, low in industry growth rate. Want to maintain status as long as possible.