PSYC 1001 Study Guide - Quiz Guide: Elaboration Likelihood Model, Prosocial Behavior, Murder Of Kitty Genovese
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PSYC 1001 Full Course Notes
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Chapter 10 (2nd half of chapter): social psychology. The process by which one person tries to change the belief opinion position or course of action of another person through argument, pleading, or explanation. > key elements are the source of the message, the message itself, the target audience, and the medium: elaboration likelihood model (central v. peripheral route processing) People will either elaborate on the persuasive message or fail to elaborate on it. The future actions of those who do elaborate are more predictable than the actions of those who do not. Central-route processing: involves attending to the content of the message itself. Peripheral-route processing: involves attending to factors not involved in the message, such as the expertise of the source of the message, the length of the message, and other non-content factors. Define and apply the concept of cognitive dissonance. The sense of discomfort or distress that occurs when a person"s behavior does not correspond to that person"s impression.
