MKT 3413 : MKT 3413 Test 2 Notes
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Correctly : a computer-administered survey - is one in which computer technology plays an essential role in the interview work, often, but not always, completely eliminating. Skip logic and survey complexities: low flexibility respondent can"t ask questions, they require some level of technical skill, costs may be significant, participant interpretation/ambiguity. Self-administered surveys: a self-administered survey - is one in which the respondent completes the survey completely on his or her own. Mixed-mode surveys: advantage and disadvantage: advantage of mixed-mode surveys, researchers are able to use the advantages of each of the various modes to achieve a better data collection result, disadvantage of using mixed-mode, complexity will increase. In-home personal interviews and mail surveys are poor choices when time is critical: but the in-home interview might be an excellent choice if you have time and your research has come complexities. Therefore, telephone and online surveying is more popular than door-to-door interviewing.
