PSYC 2P30 Chapter Notes - Chapter 6: Basean, Carl Hovland, Theory Of Planned Behavior
17 Nov 2016
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The nature and origins of attitudes: attitude an evaluation of a person, object or idea, have three components. A affective component an attitude based primarily on people emotions and feelings about the attitude change. A cognitive component an attitude based primarily on a persons belief about the properties of an attitude change. Affectively based attitudes an attitude based primarily on people emotions and feelings about the attitude change. Cognitive base an attitude based primarily on a persons belief about the properties of an attitude change. Behavioural based an attitude based primariy on observations of how they behave towards an attitude: explicit vs. Implicit attitudes: implicit attitudes attitudes that are involuntary, uncontrollable and at times unconscious, explicit attitudes attitudes that we consciously endorse and can easily report. When do attitudes predict behaviour: attitudes do not predict behaviour, lapiere (1934) Richard la pierre went on a sightseeing tour across america with a chinese couple.
