PSYC 1002 Chapter Notes - Chapter 5: Mammography, September 11 Attacks, Cigarette Pack
6 Apr 2015
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Persuasion: the process by which a message induces change in beliefs, attitudes, or behaviors. There was a survey given before the war and canadians opposed military action against. Iraq by 2 to 1 while americans favored it 2 to 1, other countries did not favor the war like. Bad persuasion is propaganda and good persuasion is education. Perhaps the best way to convince people that something is good is to associate it with something positive. Don"t put all your eggs in one basket has more impact than don"t risk everything on a single venture. Petty saw that central route processing can lead to more enduring change than peripheral route does. Persuasion via the peripheral route produces superficial and temporary attitude change. It is easier to change attitude than behavior. We often as humans take the peripheral route by using simple rule of thumb heuristics ex.
