COMM 222 Chapter Notes - Chapter 4: Collectivism, Individualism, Masculinity

• School: Concordia University
• Department: Commerce
• Course: COMM 222
• Professor: Tima Petrushka- Bordan

Document Summary

Broad tendency to prefer certain states of affairs over others. Signal attraction and our belief of behaviour. Do not predict behaviour in specific situations. Traditionalists (1922-1945: hard working, stable, loyal, thorough, detail-oriented, focused, emotional maturity, preferred leadership: fair, consistent, clear, direct, respectful. Baby boomers (1946-1964: team perspective, dedicated, experiences, knowledgeable, service oriented, preferred leadership: treat as equals, warm and caring, mission defined, democratic approach. Gen x (1965-1980: independent, adaptable, creative, techno-literate, willing to challenge the status quo, preferred leadership: direct, competent, genuine, informal, flexible, results- oriented, supports learning opportunities. Millennials or gen y (1981-2000: optimistic, able to multitask, tenacious, technologically savvy, driven to learn and grow, team-oriented, socially responsible, preferred leadership: motivational, collaborative, positive, educational, organized, achievement-oriented, able to coach. Most research points to more similarities than differences in values across generations. Some indication that gen x and y are more inclined to value money, status, and rapid career growth than are boomers.