COMM 223 Chapter 19: The Global Marketplace (Kotler: Principles of Marketing, 9th Canadian ed)
18 Dec 2016
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Document Summary
Global rm - gains marketing, production, r&d, and nancial advantages that are not available to purely domestic competitors. Major international marketing decisions are black headers below. Taris: often used to force favorable trade behaviors from other nations. Quotas: purpose to conserve on foreign exchange and protect local industry and employment. Exchange controls: limit amount of foreign exchange and exchange rate against other currencies. Nontari trade barriers: ex. biases against bids, restrictive product standards, excessive host-country regulations. Gatt: treaty to promote world trade by reducing taris and other international trade barriers. Economic community (free trade zone) - nation group w/ common goals in regulating internat. trade. Eu, nafta, trans-paci c partnership, canada-european, canada-colombia free trade agreement. 2. industrial structure: shapes countries" product/service needs, income/employment levels income distribution. Industrialized nations may have low/medium/high income households. Subsistence economies consist mostly of households with very low family incomes.
