COMM 223 Chapter Notes - Chapter 9: Product Classification, Laundry Detergent, Total Quality Management
7 Apr 2017
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The first step in your 4 p"s is product this is your product strategy. Product anything that can be offered in a market for attention, acquisition, use or consumption that might satisfy a need or want. Services any activity or benefit that one party can offer to another that"s essentially intangible and doesn"t result in the ownership of anything. Experiences represent what buying the product or service will do for the customer. Experience what the product or service will do for your consumer. The 3 levels of benefits that the client will purchase. Identify the core problem solving benefits that consumers seek. With the actual product, decide what features you"re going to give to the product based on your target market"s wants. Turn the core benefit into an actual product: brand name, quality level, packaging, design, features. This is any additional services that you"re giving with your product that your target market will value.
