COMM 223 Chapter 1: MRP
14 Jul 2019
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Document Summary
Title of the paper: see how much we"ve sold already! Effects of displaying sales and stock level information on. This article discusses about the relationship between the effect of sales level and the effect of stock level, and how these two variables affect the consumers purchase decisions. The authors want to demonstrate that high sales and low stock influence consumer choice as these factors stimulate sales. However, they want to prove that sales level is much more affective in influencing consumers choice than stock level. Further, the type of brands is also another variable that plays a role in influencing purchase decision. The authors came up with four hypotheses which predict how and when sales level and stock level will affect consumer purchase decision. The first hypothesis is that the effects of sales level information are much more effective in affecting product choice than stock level information.
