COMM 225 Chapter Notes - Chapter 2: Balanced Scorecard, Niche Market, Swot Analysis
9 Dec 2016
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Competitiveness - ability and performance of organization in market compared to other organizations that o er similar goods/services. Strategy - long-term plans determining direction organization takes to become/remain competitive. Strategic planning - managerial process that determines strategy for organization. Productivity: measure of how e ciently resources being used. Capabilities can be developed over time by focusing on limited range of goods/services/technology, using teamwork/rewards (a. k. a. core competencies) Key purchasing criteria - major elements in uencing purchase. Customers" expectations for purchasing goods/services that a ect organizations" performances in market. Customer service (e. g. easy/fast returns, warranty repairs, response to requests, etc. ) Most customers usually trade o price against other purchasing criteria and choose best buy or best value value = quality, timeliness, etc. price. Order quali ers - purchasing criteria that customers perceive as minimum standards of acceptability to be considered for purchase. May not be su cient to get customer to purchase from selling organization.
