MGCR 331 Chapter Notes - Chapter 9: Yik Yak, Search Engine Optimization, Web 2.0
17 Apr 2017
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Document Summary
Information systems chapter 9: social media, peer production, and web 2. 0. Web 2. 0: targeted at harnessing the power of the internet to empower users to collaborate, create resources, and share information in a distinctly different way, social media, peer production, constantly evolving. Of the world"s top ten most heavily trafficked internet sites are social. Facebook, instagram, messenger, whatsapp = four most used apps. Pinterest = fastest growing website of all time. Social media efforts: technologies that support the creating of user-generated content, as well as content editing, commenting, curation, and sharing. Peer production leveraged by collaborating users: create social media, create services, create open source software. Sharing economy/collaborative consumption: where participants share access to products and services rather than having ownership. Porter: high cost of building brand online, questioned the network effects, cast a skeptical eye on ad-supported revenue models, little conventional advertising, each owes their hypergrowth and high valuation to their ability to harness the network effect.
