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Textbook Notes for MRKT 351 at McGill University

MCGILLMRKT 351Bonnie FWinter

MRKT 351 Chapter Notes - Chapter 6-14: Observational Learning, Social Influence, Institute For Operations Research And The Management Sciences

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Chapter 6: understanding the consumer: the role of theory. Describes a phenomenon, such as human behaviour, by breaking it down into its component cons
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