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Textbook Notes for MRKT 483 at McGill University

MCGILLMRKT 483Hamid EtemadFall

MRKT 483 Chapter Notes - Chapter 1-5: Global Marketing, Marketing Mix, Free-Trade Area

OC88969517 Page
23
Global marketing- focuses on resources and the opportunities and threats. Value chain- set of activities that company performs (manufacture, r&d, marke
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MCGILLMRKT 483Hamid EtemadFall

MRKT 483 Chapter Notes - Chapter 13: Comparative Advertising, Local Ad, Sales Promotion

OC749829 Page
64
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