PSYC 213 Chapter Notes - Chapter 7: Dual-Coding Theory, Stimulus Modality, Mnemonic
21 Mar 2013
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Paivio defines imagery as the ease with which something elicits a mental image, where the term mental image" refers to experiences such as a mental picture or sound. Paivio"s approach is called the dual- coding theory, which is the theory that verbal and non-verbal systems are alternative ways of representing events. Logogens operate sequentially: words are not all present at once, they come one after the other. (4) the units that make up our non-verbal system are called imagens, which contain information that generates mental images. In other words, a verbal description can elicit a mental image, and a mental image can elicit a verbal description. Concrete words (e. g. , table") easily elicit a mental image, whereas abstract words (e. g. , purpose") do not. Concreteness refers to the degree to which a word refers to concrete objects, persons, places, or things that can be heard, felt, smelled, or tasted.
