PSYC 213 Chapter 6: PSYC 213 - Chapter 6 Notes

• School: McGill University
• Department: Psychology
• Course: PSYC 213
• Professor: Signy Sheldon

Document Summary

Endel tulving came up with the principle of encoding specificity: he stated that the way an item is retrieved from memory depends on the way it was stored; the nature of encoding will influence the memory trace. Tulving and thomson"s classical experiment (1973): participants were asked to memorize pairs of word weakly associated (ex: bug and plant), with the first one called weak cue word and the second one called target word. They were then given a series of tasks. Participants came out with target words without recognizing it as target words thanks to weak cue words, because they were presented and became part of the memory formed at the start. Strong cue word in the other hands, are part of the general knowledge. As they are not really helpful to find target words in this experiment, we can conclude that there are two types of memory.