PSYC 215 Chapter Notes - Chapter 2: Leon Festinger, Murder Of Kitty Genovese, Operational Definition
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Chapter 2 how social psychologists do research. 1993 petition for boycott violent tv programming, fed gov reduce violent content of tv programming. Standing committee on comm and culture decided not enough evidence to support conclusion violence on tv contributes to violent behaviour. Fundamental principle sp = many social problems can be studied scientifically. Theory = organized set of prinicples that can be used to explain observed phenomena. Hypothesis = testable statement or idea about he relationship between 2+ variables. Ma(cid:374)(cid:455) studies ste(cid:373) fro(cid:373) a resear(cid:272)her"s dissatisfa(cid:272)tio(cid:374) (cid:449)ith e(cid:454)isti(cid:374)g theories a(cid:374)d explanations. 1950s leon festinger dissatisfied with ability major theory behaviourism to explain why people change attitudes formulated new approach cognitive dissonancne theory made speicifc predictaions when and how prople change attitudes. Often observe phenomenon in everyday life and then construct theory about why occurred and study to see if right.