PSYC 473 Chapter Notes - Chapter 5: Debiasing, Social Comparison Theory, Impression Formation
21 Feb 2013
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People have a tendency to rely on less effort and categorical thinking when evaluating others leads them to apply faulty and inaccurate categories (to depend on stereotypes, schemas and prior expectancies) Fail to use objective and creative analysis of others. This automatic effortless strategy has evolved out of a need to manage the complexity of the environment with a cognitive system that has limited resources. Can motivate a shift away from stereotypic processing and trigger elaborate and detailed thinking about an issue or person. Those who have the flexibility to shift from theory-driven to data-driven processing can be viewed as flexible interpreters or motivated tacticians. However, effortful evaluation does not guarantee being fair and objective: rationalizations are often an effortful way to maintain beliefs people wish to maintain. Dual-process model: comprehensive theory of the process involved in impression formation; term was coined by.
