COMMERCE 2MA3 Chapter Notes - Chapter 15: Telemarketing, Warehouse Club, Corporate Social Responsibility
19 Jun 2016
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Retailing: all activities involved in selling, and providing goods and services to ultimate consumers. Chapter 15 for personal, family or household use. Classifying retail outlets: form of ownership distinguishes retail outlets based on whether individuals, corporate chains, or contractual systems own the outlet. Independent retailer: retained ownership owned by an individual, also the most common form, e. g. saini photo studio. Corporate chain: involves multiple outlets under common ownership, e. g. zellers, bay, etc. They have advantages in dealing with manufacturers as they can ask for discounts, etc. Their buying power allows them to offer competitive prices. Contractual systems: involve independently owned stores that band together to act like a chain. Business format franchise: the franchiser provides step by step procedures for most aspects of the business for which managerial advice is provided, e. g. mcdonalds. Product format franchise, e. g. coca cola: legal service is used to describe the degree of service provided to the customer.
