COMM 103 Chapter Notes - Chapter 9: Operations Management, Process Design, Supply Chain

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Various advantages (market positioning, brand strength, effective tech & process, cost advantages) created by transfer strategy effective execution of operation. Operations management: effective design, development, management of the processes, procedures, and practices in business system to achieve strategic intent. Operations management: areas of responsibility to ensure that product production/ delivery is effective. Orders/ sequences specific workflow tasks wrt constraints. Decisions/ changes made if increase to product"s value vs cost. Purchasing from suppliers, just-in-time inventory, warehousing, distributing to channel partners. All about relationship manage (suppliers, manufacturers, distributors) Consider consumer wants, competitor adjustments, adjust cost base. Look at connectivity between business system activities: primary activities relate to specific activities through which transformation of product occurs as it is produced/delivered to marketplace. Inbound logistics: managing supplier relations relating to parts/ components needed for finished product: operations: manufacturing/ product change process ensuring that final product is ready for marketplace at right time (to customer via distrib channel, accessible/ convenient)

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