SOCY 306 Chapter : 306 - Dunn - Modern Society.docx
Document Summary
This society has created a system of objects whose purpose is economic. Objects are in a system of exchange which gives them status and power. Objects are taken over by commodity form: imposes a general form and social and cultural relations, disgintuishes contemporary world of objects from the past, anything can be a commodity now. Utilization of economic resources for the satisfaction of human need and want through the purchase of goods and services. Rise in consumotion due to historical shift from issues of survival and need to wants and desire. Commodification: turning things into goods and commodities, turning services, ideas into a commodity. Culture of consumption grew with the growth of capitalism. New desires for consumer goods drove the industrial revolution. Consumer revolution: innovations in the tastes and preferences of demanding classes. Expansion of capitalist industry was a response to cultural and social expectations for consumer goods, increase in consumer demand.