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Chapter 3

CMN 279 Chapter Notes - Chapter 3: Jargon, List Of Fables Characters, Denotation


Department
Communication
Course Code
CMN 279
Professor
Dianne Nubla
Chapter
3

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Chapter 3: Business Style- Word Choice, Conciseness, and Tone
Word Choice
Plain Style
oPlain Style/Plain language: a style of wring that places value on simplicity, directness,
and clarity
oWord Choice Step 1: Use Familiar Words
Avoid using words ending in –ize and –izaon
Avoid using words derived from French
Avoid foreign words/phrases
Use only job-related jargon: term that describes (1) the specialized terminology
of a technical $eld or (2) outdated, unnecessary words used in a business context
Avoid buzzwords: fashionable, technical or computer jargon
oWord Choice Step 2: Use Fresh and Current Language
Replace clichés: overused, red expressions
Rere outdated business expressions
Eliminate slang: words that are informal and have meanings speci$c to parcular
groups
Avoid instant messaging abbreviaons and emocons
oWord Choice Step 3: Keep Language Speci)c, Precise, and Func*onal
Provide speci$c details that help readers act on informaon and requests
Concrete nouns: things knowable through the senses (computer, annual
report, résumé)
Abstract nouns: things not knowable through the senses (integrity, loyalty,
jusce)
Quanfy facts and avoid vague qualitave statements (how much, how many,
when)
Avoid ambiguous and non-idiomac expression
Idioms: word or phrase that has a meaning di.erent from its literal meaning
(hand in, look up, and $nd out)
Use comparisons and analogies to clarify
oWord Choice Step 4: Prac*se Factual and Ethical Communica*on
Achieving Conciseness
oEliminate long lead-ins (introductory phrases)
oRevise noun conversions/nominaliza*on: verbs that have been converted into nouns
with the addion of –ment or –on endings
oEliminate redundancies: unplanned repeons- word pairs that express the same
meaning twice (ex: absolutely essenal, past experience, refer back)
oEliminate or revise empty words and phrases (replace am of the opinion that with
“believe”)
oUse strong, precise, accurate verbs
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