CMN 306 Chapter 4: Lundgren Textbook-Chapter 4
15 Aug 2015
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Organizational constraints: the very organization that has asked you to communicate risks can put any number of roadblocks in your way: Insuf cient information to adequately and set schedules. Organizations ignore or neglect these requirements at their own peril. Tuesday, february 24, 2015: in addition, resources of staff and funding can be augmented through partnering. Both government agencies and industry can look to nonpro t organizations and volunteer groups for support where risk interests and organizational cultures align. Management apathy or hostility: even when resources are plentiful, risk communication efforts may still fail because of the lack of support by the organization"s managers or other decision makers. The organization has a mechanism for the upward ow of info. The organization has a diffraction of responsibility (communication is everyone"s business as opposed to being within the sole purview of a public affairs function) Other factors included the core knowledge of the communicators and the level of participation allowed by corporate culture.
