CMN 306 Chapter 15: Lundgren Textbook-Chapter 15
15 Aug 2015
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Document Summary
In this book, we differentiate face-to-face communication from stakeholder participation in that usually only one of the groups involved does most if not all of the talking (one way comm. ) For risk communication a few points should be emphasized. Key to these points is the choice of who will lead the face-to-face interaction. Those anchorage of the risk communication program/managers or experts /those outside the organization. Two key criteria: audience acceptability and organizational acceptability. Credibility: credentials related to the risk, the audience"s past experience with the person or organization doing the communicating and the speaker"s ability to demonstrate a caring attitude. Credible, responsive to concerns and a believable speaker. Good listener, notes concerns, ability to make speeches, understand the organization"s rules and philosophy as well as the work that is being done in connection with the risk. Health care professionals: extremely credible to the audience and responsive to technical concerns.
