Textbook Notes (368,098)
Canada (161,641)
CMN 314 (32)
John Burry (11)
Chapter 3

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Department
Communication
Course
CMN 314
Professor
John Burry
Semester
Spring

Description
Chapter 3AudienceCentredness Keeping the audience foremost in mind at every step of speech preparation and presentationIdentification A process in which speakers seek to create a bond with the audience by emphasizing common values goals and experiencesEgocentrism The tendency of people to be concerned above all with their own values beliefs and wellbeingDemographic Audience Analysis Audience analysis that focuses on demographic factors such as age gender religion sexual orientation group members and racial ethnic or cultural backgroundStereotyping Creating an oversimplified image of a particular group of people usually by assuming that all members of the group are alikeEthnocentrism The belief that ones own group or culture is superior to all other groups or culturesHighContext Cultures Cultures in which much of the meaning
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