CMN 314 Chapter Notes - Chapter 3: Ethnocentrism, Wart, Stereotype
18 Jul 2014
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Document Summary
Audience-centredness: keeping the audience foremost in mind at every step of speech preparation and presentation. Identification: a process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences. Egocentrism: the tendency of people to be concerned above all with their own values beliefs, and well-being. Demographic audience analysis: audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group members, and racial, ethnic, or cultural background. Stereotyping: creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike. Ethnocentrism: the belief that one s own group or culture is superior to all other groups or cultures. High-context cultures: cultures in which much of the meaning exchanged in a communicative act does not come from words, but from body language and gestures.
