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CMN 314 (32)
John Burry (11)
Chapter 13

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Department
Communication
Course
CMN 314
Professor
John Burry
Semester
Spring

Description
Chapter 13Persuasion The process of creating reinforcing or changing peoples beliefs or actionsQuestion of Fact A question about the truth or falsity of an assertionQuestion of Value A question about the worth rightness morality and so forth of an idea or actionQuestion of Policy A question about whether a specific course of action should or should not be takenSpeech to Gain Passive Agreement A persuasive speech in which the speakers goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policySpeech to Gain Immediate Action A persuasive speech in which the speakers goal is to convince the audience to take action in support of a given policyNeed The first basic issue in analyzing a question of policy Is there a serious problem or need that requires a change from current policyBurden of Proof The obligation facing a persuasive speaker to prove that a change from current policy is necessaryPlan The second basic issue in analyzing a question of policy If the
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