ECN 104 Chapter 11: ECN104 - Chapter 11 Textbook Notes

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15 Dec 2016
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Monopolistic competition is characterized by: a relatively large number of sellers. Characterized anywhere from 25-70 firms, not hundreds. Each firm has a comparatively small percentage of the total market and consequently has limited control over the market price. The presence of a relatively large number of firms makes collusion by a group of firms to restrict output and set prices unlikely. With many firms in an industry, there is little interdependence among them; each firm can determine its own pricing policy without considering the possible reactions of rival firms: differentiated products. Product differentiation is a strategy in which one firm"s product is distinguished from competing products by means of its design, related services, quality, location, or other attributes. May take the form of physical or qualitative differences in products themselves. Real differences in functional, materials, design, and quality of work are vital aspects of product differentiation.

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