ECN 104 Chapter Notes - Chapter 6: Demand Curve, High Cross, Dasani

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T he law of demand tells us that, other things equal, cons umers will buy more of a product when its price declines and les s when its price increas es . The price elasticity of demand is the ratio of the percent change in the quantity demanded to the percent change in the price as we move along the demand curve (dropping the minus sign) T o calculate the percentage change in quantity demanded between two points , we divide the change in quantity demanded ( qd) by the original quantity demanded (q 0) that we are cons idering. E las ticity s hould be the s ame whether price ris es or falls. Two reasons to use percentages instead of absolute amounts in measuring consumer. After all, a price change of 1 unit has caused a change of 40 units in the amount demanded.

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