ECN 104 Chapter Notes - Chapter 8: Marginal Revenue, Monopolistic Competition, Perfect Competition

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Refer to table 8-1 on page 196 (optional) 8. 2: characteristics of perfect competition and the firm"s demand curve. No significant legal, technological, financial, or other obstacles prohibit new firms from selling their output in any competitive market. Refer to figure 8-1 on page 198. Marginal revenue (mr): the change in total revenue that results from selling one more unit of a firm"s product. In a perfectly competitive market, a firm can only control its output to maximize profits and minimize losses. There are two ways firms can do this. The competitive producer will ask: should we produce this product, if so, in what amount, what economic profit (or loss) will we realize, the producer shall answer these questions below. Refer to figure 8-2 on page 201. The costs are listed explicitly: total fixed-cost, total variable-cost, total-cost. Yes because it can make a profit by doing so.

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