ECN 104 Chapter Notes - Chapter 11: Allocative Efficiency, Monopolistic Competition, Oligopoly

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Many aspects of retailing and some manufacturing industries in which economies of scale are few, approximate monopolistic competition. The four-firm concentration ratio measures the percentage of total industry output accounted for by the largest four firms: the herfindahl index sums the squares of the market shares of all firms in the industry. Monopolistically competitive firms may earn economic profits or incur losses in the short run: the easy entry and exit of firms results in only normal profits in the long run. In practice, the monopolistic competitor seeks the specific combination of price, product, and advertising that will maximize profit. Chapter 11-monopolistic competition and oligopoly: products may be either virtually uniform or significantly differentiated, various barriers to entry, including economies of scale, underlie and maintain oligopoly. Higher concentration ratios are an indication oligopoly (monopoly) power: by giving more weight to larger firms, the herfindahl index is designed to measure market dominance in an industry.

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