ECN 204 Chapter Notes - Chapter 12: Full Employment, Economic Equilibrium, Deflation

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ECN – Chapter 12 – Aggregate Demand and Aggregate Supply
Aggregate demand – aggregate supply model (AD-AS model)
Aggregate demand – is a schedule or curve that shows the amount of a nations output (real
GDP) that buyers collectively desire to purchase at each possible price level
The down sloping aggregate demand curve AD indicates an inverse relationship between the
price level and the amount of real output purchased
A change in price level produces a real balances effect – a high price level reduces the real
value or purchasing power of the public’s accumulated savings balances
The aggregate demand curve also slopes downward because of the interest rate effect – when
the price level rises, consumers need more money for purchases and businesses need more
money to meet their payrolls and to buy other resources
The final reason why the aggregate demand curve slopes downward is the foreign purchases
effect – when the price level rises relative to foreign price levels, foreigners buy fewer goods
from our nation and we buy more foreign goods. Our exports fall and imports rise
Changes in aggregate demand involve:
A change in one of the determinants or aggregate demand that directly changes the
amount of real GDP demanded
A multiplier effect that produces a greater ultimate change in aggregate demand than
the initiating change in spending
Other factors than a change in price level may change consumer spending and therefore shift
the aggregate demand curve: real consumer wealth, consumer expectations, household debt
and taxes
Consumer wealth is the total dollar value of all assets owned by consumers in the
economy less the dollar value of their liabilities
Consumers can increase their consumption spending by borrowing (household
borrowing)
Changes in expectations about the future may alter consumer spending
A reduction in personal income tax rates raises take home income and increases
consumer purchases at each possible price level
Higher expected returns on investment projects will increase the demand for capital goods and
shift the aggregate demand curve to the right. Expected returns are influenced by several
factors
Expectations about future business conditions – most likely to forecast high rates of
return on current investment and may invest more today
Technology – enhance expected returns on investment and increase aggregate demand
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