ECN 104 Chapter Notes - Chapter 5: Breakfast Cereal, Demand Curve, Sunscreen

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Basic idea: elasticity measures how much one variable responds to changes in another variable: one type of elasticity measures how much demand for your websites will fall if you raise your price. Elasticity is a numerical measure of the responsiveness of qd (quantity demand) or qs(quantity supply) to one of its determinants. Price elasticity of demand measures how much qd responds to a change in p. loosely speaking, it measures the price-sensitivity of buyers" demand. Use the following information to calculate the price elasticity of demand for hotel rooms: if p = , qd = 5000 if p = , qd = 3000. To learn the determinants of price elasticity, we look at a series of examples. In each example: suppose the prices of both goods rise by 20%. The good for which qd falls the most (in percent) has the highest price elasticity of demand.

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