Textbook Notes (368,330)
Canada (161,803)
Fashion (74)
FSN 123 (20)
Chapter 2

In Fashion Chapter 2 Outline

2 Pages
Unlock Document

FSN 123
Luann Lafrenz

The Environment of Fashion Market Segmentation Target Market – a group of potential customers that a business is trying to turn into regular customers Geographics – population studies that focus on where people live Demographics – population studies that divide broad groups of consumers into smaller market segments. Includes: - Age - Gender - Family size - Income - Occupation - Education - Religion Psychographics – studies that focus more on personal portraits of potential customers and their lifestyles. Includes social status, values and lifestyles, and personality. IN THE FASHION SPOTLIGHT – Donna Karan Read article on Donna Karan The Economic Environment Consumer Income Personal Income – total income received by a person. Disposable Income – the amount a person has left to spend after taxes Discretionary Income – the money a person can spend after buying necessities (food, clothing, shelter, transportation) -> most important for fashion demand TIMELESS TREASURES – Tobe Read article on Fashion F
More Less

Related notes for FSN 123

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.