Textbook Notes (368,330)
Canada (161,803)
Fashion (74)
FSN 123 (20)
Chapter 2

In Fashion Chapter 2 Outline
Premium

2 Pages
47 Views
Unlock Document

Department
Fashion
Course
FSN 123
Professor
Luann Lafrenz
Semester
Fall

Description
The Environment of Fashion Market Segmentation Target Market – a group of potential customers that a business is trying to turn into regular customers Geographics – population studies that focus on where people live Demographics – population studies that divide broad groups of consumers into smaller market segments. Includes: - Age - Gender - Family size - Income - Occupation - Education - Religion Psychographics – studies that focus more on personal portraits of potential customers and their lifestyles. Includes social status, values and lifestyles, and personality. IN THE FASHION SPOTLIGHT – Donna Karan Read article on Donna Karan The Economic Environment Consumer Income Personal Income – total income received by a person. Disposable Income – the amount a person has left to spend after taxes Discretionary Income – the money a person can spend after buying necessities (food, clothing, shelter, transportation) -> most important for fashion demand TIMELESS TREASURES – Tobe Read article on Fashion F
More Less

Related notes for FSN 123

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit