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Canada (162,462)
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FSN 123 (20)
Chapter 7

CHAPTER 7 (Product Development).docx

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FSN 123
Luann Lafrenz

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CHAPTER 7: Product Development Product Lines -product line refers to entire season’s production -collection: used to describe an expensive line in US or Europe -role of merchandiser: channels creativity of designer so that it fits within the “six rights of merchandising” -right merchandise, right price, at the right time, in the right place, in the right quantity with the right promotion -role of designer: sketching the design or garment -role of producer: three types of producers; apparel manufacturer (involves production), apparel jobber (handles designing, planning and purchasing, etc. but not actual sewing) and apparel contractor (sole function to supply sewing services) Product Development Process -Step 1: Planning a Line -involves designer/ product development team -research by reviewing trends, colours, fabrics, etc. -Step 2: Creating the Design Concept -designing each individual garm
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