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Canada (161,680)
Fashion (74)
FSN 132 (24)
Chapter 1

Chapter 1 - Intro Fash.docx

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FSN 132
Joanne Mc Neish

Intro to Fashion In Fashion: Chapters 1,2,3,7,11 Chapter One Key Concepts Marketing and Merchandising in the Fashion Business The Terminology of the Fashion Business The Stages of the Fashion Cycle The Intangibles of Fashion Terms Adaptations: designs that have all the dominant features of the styles that inspired them but do not claim to be exact copies Classic: a style or design that satisfies a basic need and remains in general fashion acceptance for an extended period of time Design: a specific version of a variation of a style. In everyday usage, however fashion producers and retailers refer to a design as a style, a style number or simply a number Details: the individual elements that give a silhouette its form or shape. These include trimmings; skirt and pant length and width; and shoulder, wast and sleeve treatment Fad: a short-lived fashion Fashion: a style that is accepted and used by the majority of groups at any one time Fashion Business: any business concerned with goods or services in which fashion is an element – including fiber, fabric, and apparel manufacturing, distribution, advertising, publishing and consulting Fashion Industries: those engaged in producing the materials used in the production of apparel and accessories for men, women and children Fast Fashion: a strategy of constantly changing fashion to keep it fresh by basing the collections on the most recent fashion trends presented at Fashion Week and manufacturing it quickly in an affordable way to the mainstream consumer, allowing retailers to develop ways to create and officially manage a variety High Fashion: styles or designs accepted by a limited group of fashion leaders – the elite among consumers – who are first to accept fashion change Knockoffs: a trade term referring to the copying, at a lower price, of an item that has had good acceptance at higher prices Marketing: a total system of business activities designed to plan, price, promote and place (distribute) products and services to existing and potential costumers Mass or Volume Fashion: styles or designs that are widely accepted Merchandising: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing and effective advertising and selling Silhouette: the overall outline or contour of a costume. Also frequently referred to as a shape or form Style: a characteristic or distinctive mode of presentation or conceptualization in a particular field. In apparel, style is the characteristic or distinctive appearance of a garment, the combination of feature that makes it different from other garments Style Number: the number manufacturers and retailers assigned. The number identifies the product for manufacturing, ordering and selling Taste: the recognition of what is and is not attrac
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