GMS 200 Chapter Notes - Chapter 7: Strategic Business Unit, Strategy Guide, Technology Strategy

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Olga Tabunshchikova

Document Summary

Is the ability to do something so well that one outperforms competitors. Is the ability to outperform rivals in ways that are difficult or costly to initiate. Is a comprehensive plan guiding resource allocations to achieve long-term organization goals: the long-term aspect is becoming ever shorter in world of globalization and changing technologies. It focuses and applies organizational energies on an unpitying and compelling goal. There are 3 levels of strategy guide in activities. The complex organizations that corporate strategy on how company intends to compete across multiple industries and markets. Identifies how a division or strategic business unit will compete in its product or service domain. Single-product enterprises in the business strategy in the corporate strategy. Guides activities within one specific area of operations. Level of strategy focuses on activities within a specific functional area such as marketing. Is the process of formulating and implementing the strategies.